When staffing a dental office, a technical team is probably not first on the agenda. Usually, you start with dentists, hygienists, and front desk staff. Makes sense, right?
However, just because you don’t normally keep a full-time employee to handle technical needs (such as websites, social media, SEO, digital marketing, etc.) doesn’t mean that you shouldn’t- or even that you can’t. How would you like to have full-time employees on-call for your website maintenance and digital needs for a fraction of what it would cost to hire an employee?
This is where staff augmentation services and outsourcing comes into play.
Staff augmentation services is generally when a company (such as a dental office) pays a fee (either hourly or a flat rate) to an outsourcing agency to use their services and employees on an as needed basis. Although outsourcing can extend to any job on the market, Mediusware focuses on technical support and website maintenance.
When using staff augmentation and outsourcing services, this allows the hiring company (you) to receive and pay for only what you need or want. This is a cost effective way that allows dental offices to grow their practices, without having to compromise quality or stretch themselves thin. For a dental office that only needs help with website maintenance every few weeks, outsourcing gives you a team on retainer that’s familiar with your brand and vision, without having to pay a full yearly salary, provide benefits, etc.
Hiring a full time technical manager to oversee your website, SEO, and social media can cost anywhere from $50,000 - $200,000 annually. This can be a real financial burden on a dental practice, but at the same time feel like an unavoidable necessity in today’s online age. Instead of spending hundreds of thousands of dollars or saddling a current employee with learning how to code over the weekend (no thanks), look to staff augmentation to achieve your goals that will make your practice thrive.
