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1. Open Rate: Are People Even Noticing You?
2. Click-Through Rate (CTR): Are People Taking Action?
3. Conversion Rate: Are Your Emails Driving Real Results?
4. Bounce Rate: Are Your Emails Even Getting Delivered?
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What Segmentation Really Means (And Why It’s Simpler Than You Think)
Why 2025 Is the Year of Segmentation
How to Actually Segment Without Losing Your Mind
Segmentation in Action: Mini Stories That Sell
What Makes a Subject Line Irresistible?
Step One: Know Who You’re Writing To
Why People Actually Click
Six Subject Line Styles That Rarely Fail
What Is Paid Advertising, and Why Does It Matter?
Mistake 1: Lack of Clear Goals
Mistake 2: Poor Audience Targeting
Mistake 3: Ignoring Ad Copy and Design
Step 1: Get Clear on Who You Want & What They’ll Get
Step 2: Make Signing Up a No-Brainer
Step 3: Start the Relationship Right with a Welcome Sequence
Step 4: Guide Them with Smart Content Funnels
What is Google Ads?
Why Google Ads Still Dominates in 2025
How Google Ads Works: The Core Process
How Does Google Choose Which Ad to Show?
What Is Email Marketing?
What To Keep In Mind Before Starting Email Marketing
How to Do Email Marketing (Step by Step)
Different Types of Email Campaigns