AIDA is the super classic copywriting model. It grabs attention, sparks interest, builds desire, and drives action.

Tech buyers are often skeptical. AIDA pulls them through a logical journey: first you catch their eye, then you make them curious, then you show the value, and finally you make it easy to act.

Real-life example—Motion Graphics service page

Attention: Start with a strong hook. Talk about a problem, opportunity, or key benefit that immediately resonates.

Struggling to make your brand videos stand out?

Interest: Once you capture their attention, maintain momentum by offering valuable insights or demonstrating relevance to their frustrations and desires.

We create studio-quality animations without studio prices.

Desire: Tap into emotional triggers. Help readers envision how your product, service, or idea could improve their lives. Use sensational, jargon-free language to give it emotional resonance without compromising accessibility.

Imagine your explainer being watched by thousands, boosting engagement and leads.

Action: Finish with a clear, compelling call to action (CTA) that tells the reader exactly what to do next, whether that’s requesting a demo, downloading more information, or making a purchase.

Get your custom motion graphics today.

Best use cases: Landing pages, sales emails, and service pitches where you need a clear step-by-step path.

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The Ultimate Guide to Copy writing Frameworks for Tech Companies

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