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An Electrical & HVAC company wanted to break through a crowded local market where every contractor promised the same thing — “fast and reliable service.”
They needed to rank #1 among there service area, attract more emergency service calls, and build trust online without heavy ad spend.
We focused on intent-first local SEO — optimizing for how real homeowners search when things go wrong.
Rebuilt and optimized their Google Business Profile (GBP) for maps visibility
Created dedicated service + city pages (Lexington, Richmond, Versailles, Nicholasville, Midway, etc.)
Launched a content calendar with seasonal blogs — HVAC tips, 2025 tax credits, and safety guides
Improved mobile speed, internal linking, and metadata
Optimized all on-page images with descriptive filenames, alt text, and local context
Lexington Electrical & HVAC now dominates search results for their city and surrounding areas — both in the Local Pack (Maps) and Organic Search.
| Keyword | Search Volume | Position | SERP Type |
| hvac and electrical | 210 | #1 | Local Pack |
| lexington air conditioning repair | 70 | #1 | Local Pack |
| lexington electrical | 40 | #1 | Local Pack + Organic |
| lexington electrical contractor | 30 | #1 | Local Pack |
| lexington electric | 1,900 | #2 | Local Pack |
| Keyword | Search Volume | Avg. Position | Intent |
|---|---|---|---|
| furnace repair lexington | 170 | #2 | Commercial |
| lexington hvac | 320 | #3 | Commercial |
| hvac lexington ky | 590 | #8 | Commercial |
| lexington ac repair | 30 | #8 | Commercial |
| hvac companies lexington ky | 140 | #11 | Commercial |
These results pushed business into Google’s top results for 20+ high-intent keywords, generating consistent leads every week.
Recent data confirms strong performance and visibility:
| Top Queries | Avg. Position | Trend |
|---|---|---|
| Lexington Electrical & HVAC | 1.8 | Dominating branded searches |
| Lexington Electrical | 2.0 | Consistently visible on page one |
| Lexington Electrical and HVAC | 2.1 | Ranking high for hybrid service terms |
| Lexington Electrical Repair | 2.3 | Excellent local ranking |
| Lexington HVAC | 2.4 | Competing at the very top |
| Emergency HVAC Service | 5.2 | Rising in emergency search space |
| Emergency Heating Repair | 5.4 | Poised for page-one breakthrough |
| Emergency Furnace Repair | 6.1 | Converting from local queries |
| HVAC Emergency Repair Near Me | 6.6 | High-value, close to top 5 |
These rankings show steady growth across both branded and service-related keywords — the sweet spot for local lead generation.
Focused on real homeowner search intent (“24-hour HVAC repair near me”)
Used location-specific pages to strengthen regional relevance
Added consistent fresh content to signal authority and trust
Combined SEO + user experience — fast, mobile-friendly, and helpful
#1 Local Pack rankings for Lexington service terms
Surge in calls from Google Maps and “near me” searches
Increased authority through educational blogs
Expanded reach across multiple surrounding towns
Within just a few months, the business went from a local contractor to a trusted, top-ranking brand across Central Kentucky.
Their visibility, credibility, and conversions are all climbing — without relying on paid ads.
20+ Page 1 rankings
4+ #1 Local Pack spots
15+ City landing pages
30+ SEO-optimized blogs
Continuous organic traffic growth