The Goal
The client runs two print shops under one brand, but the cities couldn’t be more different:
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- Lexington: A busy, competitive market with lots of print companies.
- Georgetown: A smaller town where local pride and community ties matter most.
The goal was to grow both Facebook pages, boost engagement, and bring in real business, without losing the local feel of each shop.
What We Did
1. Made content local and personal
Each page spoke directly to its own community.
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- Lexington: Showed off design quality, professional installs, and real customer projects.
- Georgetown: Focused on local stories, nonprofits, and a shirt campaign that donated profits to community causes.
2. Posted more often, with purpose
We increased how often each page posted so people saw them more often.
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- Lexington: +358% more posts
- Georgetown: +530% more posts.
Each post had a goal, get more page visits, new quotes, or sales from the campaign.
3. Tracked what worked
We watched what got the most likes, comments, and shares, then did more of that.
The Results
Lexington (Larger Market)
| Metric | Previous | Result (Current) | Change |
| Followers | 209 | 360 | +72% |
| Impressions | 1,940 | 2,860 | +47% |
| Likes | 150 | 228 | +52% |
| Page Visits | 425 | 620 | +46% |
| Engagement Rate | 6.0% | 7.6% | +1.6 pts |
Why It Worked:
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- Real customer stories instead of generic ads.
- Boosted best-performing posts with small ad spend ($20–$40).
- Added clear “Get a Quote” links on every post.
Georgetown (Smaller Market)
| Metric | Previous | Result (Current) | Change |
| Followers | 209 | 360 | +72% |
| Impressions | 1,940 | 2,860 | +47% |
| Likes | 150 | 228 | +52% |
| Page Visits | 425 | 620 | +46% |
| Engagement Rate | 6.0% | 7.6% | +1.6 pts |
Why Did It Work?
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- Real community stories with photos of local people.
- Shared by local businesses and nonprofits.
- No ads needed, organic sharing did the work.
Combined Results
| Metric | Total |
| Organic Views | 17,000+ |
| Total Interactions | 1,100+ |
| Leads / Quotes | 25+ |
What We Learned
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- Local, real stories beat generic promo posts every time.
- People respond better to real photos than polished graphics.
- Posting regularly keeps the brand visible and builds trust.
- Strong posts multiply on their own when they resonate with real people.
- Out of 25+ leads, 9 converted as a paid customer and they mention social media posts when visiting.
The Outcome
In just six months, both print shops built stronger reputations and local loyalty.
By keeping things personal, consistent, and focused on community, we turned two small businesses into trusted local brands, without spending anything on ads.